If you've ever purchased an iPod or other Apple product, you have experienced what I call “Applefication.” If you purchased their product from their site or one of their stores you were probably impressed with the experience the moment you started shopping. No matter where you purchased one of Apple’s products, the experience is a uniquely enjoyable one. From the packaging to the product registration, every detail is well thought out. Just as importantly, the detail they put into their products reminds you that you made a great purchase. Recently, I asked the team at NY Report how we can “Applefy” some of our customer experiences. In our case, our customers are our readers as well as our advertisers. A few ideas have come up, but I want a lot of ideas. I believe that there are many ways to "Applefy" the company that don’t cost money. They could be related to the way your customer interacts with your company or something in your product/service design. I will try to keep you posted.
What ideas do you have for your business?