Avoid the Brick-Wall Treatment with Prospects

Getting a call back from a prospect is the aim of every salesperson, and the art of crafting a put together voicemail or email ensuring that call back is not as complicated as you might think. November’s contributing editor Steve Bookbinder explains how to pique a prospects curiosity by sending voicemails or emails with a simple call to action and asking a question the prospect can answer to avoid the brick-wall treatment. Read on.