Small Business CEOs Define the “New Normal”

A recent survey by Citibank found that most small business owners have changed the way they do business. About a third say that during the recession, they’ve made permanent changes in the way they do business and 41% say they have at least made temporary adjustments, including:

- Nearly four in 10 are asking current customers for more business and for referrals.

- About one-third are doing more networking with other small business owners.

- About half are cutting back on payroll services and employee recruiting services.

- 42% say they’re making greater use of their company’s website to generate business leads and sales.

These survey results reaffirm what I’ve been hearing from many other business owners. Small businesses are adapting to "the new normal” way of doing business in today’s slow-growing economy. That is why I am looking forward to NY Report’s upcoming event, “Conquering the Crisis: How Clever Small Business Owners are Adapting in the New Economy” on October 6th. This exclusive event features several CEO roundtable discussions on topics such as: upgrading your staff, managing cash flow, marketing without breaking the bank, and keeping customers happy – all framed in a post-economic crisis environment.

While the event is invitation only, NY Report in print and online will provide extensive coverage of the day’s findings. For more information, visit nyreport.com/crisis. 

Comments

[nancy]

Yes, the rules of doing a business has changed. We at PrincetonCryo are focussing more on strengthening the ties with our old customers.

[twitter.com/nyreport]

Thanks. Let me know if you would like to come to our "new normal" event on 10/6 (www.nyreport.com/crisis).