In recognition of our fifth anniversary, we asked readers to share what they have learned from NY Report over the years. We published the responses in our July issue. Now, I'm asking for your best tips. What information did you get from NY Report most helped your business?
November 2009
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Letter from the Editor
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July 01, 2009
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Rob, you make some really good points as to what the best practices for getting and closing a sale are.
I know for my own company, Savvy Strategy, it is very much about listening. We ask our clients, right up front, some probing questions about their business and their marketing objectives -- before I will ever turn around a proposal.
The worst though is when someone asks you how much your services cost, and then request a blind proposal. I will almost never send a quote under those circumstances.
Our business, social media marketing, is a new business, so I can totally understand why clients may be wanting to know cost -- but it's for something they totally do not understand yet. My job is educate them -- and listen to them, BEFORE we go into business together.
Nice post.
Sheryl Victor Levy
Savvy Strategy
http://www.SavvyStrategyOnline.com
Twitter: MktgMavn
Posted by: Sheryl Victor | July 02, 2009 at 10:58 AM