Does Business Slow Down in July?

As long as I can remember, everyone has told me how business slows in July. As I have informally done over the past four years or so, I need to now, on the record, call "bullshit." We are busier than ever here and I am hearing the same from just about everyone I speak to. Think about this:

• Not everyone goes on vacation at the same time.

• We are always getting busier because we are getting more emails that distract us and create more work. 

• If you are spending some time on social media, that is making you busy too.

Several years ago we decided to do a big evening event in July and many said that it would not be successful. It was very successful, well attended and full of sponsors.

I do think that business slows down a bit in August as more people tend to go on vacation…

What does all this mean? Let your competitors slow down in July. In the meantime you shouldn't.

Agree?

Comments

[Brendan]

Hah! My blog traffic has slowed this month. I was all prepared to blame it on this effect, but now I'll have to suck it up and post better content!
Cheers,
B

[Jimm Fowler]

I think business slows down every July. I've been in business for myself for three years now and business is almost at a standstill in July. As soon as August hits, business starts picking up. It's the 31st and I just got calls today from 9 customers ready to start up business. I did approximately 20% of a typical month in July this year.