As long as I can remember, everyone has told me how business slows in July. As I have informally done over the past four years or so, I need to now, on the record, call "bullshit." We are busier than ever here and I am hearing the same from just about everyone I speak to. Think about this:
• Not everyone goes on vacation at the same time.
• We are always getting busier because we are getting more emails that distract us and create more work.
• If you are spending some time on social media, that is making you busy too.
Several years ago we decided to do a big evening event in July and many said that it would not be successful. It was very successful, well attended and full of sponsors.
I do think that business slows down a bit in August as more people tend to go on vacation…
What does all this mean? Let your competitors slow down in July. In the meantime you shouldn't.