Is Paid Search Right for Small Business?

I read an article on BtoB regarding how small businesses are slow to embrace paid search marketing. They cite a recent study by Kelton Research which polled 400 small business owners and found that 60% of small businesses with websites do not currently use paid search marketing. But to me, the fact that 40% of small businesses are using paid search marketing is phenomenal (to the point that I’m slightly doubtful it’s even that high a percentage).

Paid search marketing can be very beneficial for small businesses, but it’s also extremely resource intensive. With factors like dynamic keywords, fluctuating prices and rapidly changing trends you need to keep up to date on, it can be hard for small businesses to effectively use paid search. Even with the tools available from Google and Microsoft adCenter, it can still be a daunting task.

Those of you interested in starting, or are about to start, a paid search marketing campaign may want to read “5 Creative Ways to Avoid Mistakes with Paid Search.” Even those of you who are already comfortably utilizing paid search might find a few good tips.