No, I’m not talking about the band. I’m talking about the so-called experts you see on TV and hear on the radio spewing a lot of negativity and alarmist reactions to the daily business news. Now I am not trying to paint a rosy picture, but I am telling you that constant exposure to the news is not good for your psyche.
In our upcoming (December) issue, Jim Blasingame, the host of The Small Business Advocate radio program discusses the current economic climate and he made a great point. He said to stop listening to the talking heads and start listening to your customers. He's right - allowing yourself to be preoccupied with analysis of the current financial crisis and how it affects the global economy at large only serves to distract you from the realities your company is facing. Why create false negative expectations based on something you heard someone (with no knowledge of your business) say? As business owners, we shouldn’t be bothered too much by what the media are saying because, simply put, we’ve got a business to run!
A more productive use of our time would be to speak more with customers. Ask them about their business. Find out how else you can serve them. Put a plan in for you and your team to routinely call your customers and you will find new opportunities to serve them.
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