Telling Your Customers to Spend Less with You

I had a call with a client the other day and I told them that they were eligible for a frequency discount and the ads they are purchasing for 2009 will to cost 10% less than what they paid last year. My client was really surprised - and appreciative. If I hadn't said anything, they would have never known about the discount.

I told another media person about what I did and they admitted that if a client doesn't mention the frequency discounts (which are common place when buying advertising), they typically won’t bring it up. From my perspective, the money we are losing by giving the discount is money well spent considering the credibility that we earn by just doing the right thing. Besides, the last thing I want is for a client to find out that they were eligible for a frequency discount and I didn't tell them.